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Recommended Books

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Influence - Probably the best book I've read on the subject and easy to read for those new to Psychology.  I've found this book not only great to understand the decisions others make, but it also helps me to make better decisions in my own life.  Knowing how others can use these weapons of persuasion to their advantage is invaluable protection in a world becoming increasing complex.  A must read for those in the business of helping others to make good decisions... including actuaries!
-Johan Strydom
 
 
 
 
 
 
 
 
 
The Alchemy of Finance - Emotions vs Fundamentals in the markets.  An insight into reinforcing princibles and key to understanding boom bust scenarios (including the Insurance Cycle).  I recommend this book to those who want a better understanding into why economic fundamentals don't always explain reality.
- Johan Strydom
 
 
 
 
 
 
 
 
 
 
 
Spiral Dynamics - Introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting–edge leadership, management systems, processes, procedures and techniques.  Spiral Dynamics reveals the hidden codes that shape human nature, create global diversities, and drive evolutionary change
 
 
 
 
 
 
 
 
 
 
Comedy Writing Secrets - Finally proof that anyone can learn to be funny!  One of the greatest soft skills to have is a sense of humor.  If you thought you were born dull and don't know how to crack a joke, let Prof. Mel Helitzer show you exactly what the naturals do and become a natural yourself!  Mel Helitzer is the funniest professor in the USA, and thats no joke!
- Johan Strydom
 
 
 
 
 
 
 
 
 
7 Habits of Highly Effective People - Steven Covey makes it easy for us to model effective people.  If you want to be effective, model those who are!
-  Johan Strydom
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Think and Grow Rich - A classic and will never go out of date.  See what the great minds of the early 1900's had in common.
- Johan Strydom
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Secret - Rhonda Byrne brings personal development into the main stream.  Based on the book "Law of Attraction" which is over a 100 years old yet still applicable.  A good read for those looking for a positive mind set.
- Johan Strydom
 
 
 
 
 
 
 
 
 
 
How to Win Friends and Influence People - Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In "How to Win Friends and Influence People", Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach you how to: make friends quickly and easily; increase your popularity; win people to your way of thinking; enable you to win new clients and customers; become a better speaker and a more entertaining conversationalist; and, arouse enthusiasm among your colleagues. This book will turn around your relationships and improve your dealings with all the people in your life.